The Keys To Achieving The Promotional Product Edge!

How Can You Gain a Promotional Product Edge?

Make your logo or message stick. You want to focus on brand identity to achieve that cogency, thus keeping your business relevant and ensuring customers remain loyal. There are events throughout the year that is easy to use promotional products. Many events are obvious and popular like Valentine’s Day, 4th of July, Christmas or Halloween, but the potential is unlimited to use your imagination. In your customers’ eyes, whether existing or new, you have to make them feel that you are here to stay and solve their problems with your products and/or services. We have infused personal experience with common sense to give you six super secrets to gaining that promotional product edge.

A promotional product should relate to the advertiser, either through the item itself or what you inscribe on the item. For example. One of our customers gave out a corn letter opener. They were a firm from a major city that had nothing to do with corn. But here’s the thing – they used the analogy of being a player in the playing field. Sure enough, that slogan of theirs, plus the logo, became all the rage. Another company gave out a chocolate candy foot and said we want to get our foot in the door.

Your promotion must have your handprints on it, your trademark, your own strokes of individuality in order to make a statement.

Present a gift that has some relation to your product or service, not the least your company itself. Select a product that is capable of engrossing your customers and sating their curiosity in a unique and exciting way.

Dare to be different.

Choose a promotional product that is able to reflect perceived value, yet something people will enjoy making use of.

Make the imprinted item talk to your customers.

Do you have a trade show conference coming up? Want to make an impression on your potential customers? Tired of doling out novelty upon novelty of inconsequential value just so you could have something to give away? Try unique tradeshow giveaways that will excite your customers and hold their attention. For example, enticing puzzles and mind games to satisfy your customers’ intelligence. Let your flights of fancy and personality dictate the stuff you give away – it may sound so Barnum and Bailey to give away a boomerang or what-not, but hey, it’s better than the generic mug or ball point pen other companies give away, right?

Want to give your customers something they will enjoy later? Here’s something neat – personalized mint dispensers – now that could inject some interest in your next trade show promotion.

If you want people to notice your tradeshow display, try the classic action of flashing yo-yo’s, paddleballs and flying foam boomerangs Make your audience double, triple, quadruple, multiple with the help of our promotional advertising items, and keep ‘em there by balancing humor, conversational skills and most of all, information once you present!

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February 10, 2012 | Filed Under Social Campaigns 

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