The country is waiting for your records

This poster you can find in Moscow metro and it is developed by an advertising agency “Olymp”. I think it’s an interesting example of social advertising which shows the current demographic situation in Russia. In the foreground ground you can see a woman with three children and a motto: “The country is waiting for you records!” This poster is developed to motivate women to give birth to more children but the most interesting fact that we do not see any man there. Perhaps, they are more interested in demographic increase rather than in forming a strong family institution.

If you have any ideas about this poster you are welcome to post them in comments to this blog post.

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