Squirrel from Hell (social video against alcoholism)
It goes without saying that Russia is one of the most strong alcohol drinking countries in the world and lots of Russian people die everyday because of it. The Russian Ministry of Health and Social Development in recent years started using Internet to get access to younger generation as it is one of the most effective channels of communication for it. And the most successful project is a social video known as “A squirrel from Hell”. In this video a funny squirrel describes a common situation with a guy who has delirium (in Russian slang “delirium” is also known as “squirrel”). It shows how miserable a person can be when he acts under the influence of alcohol.
Now this Squirrel has a twitter account and everyone can follow it and get short massages from “Squirrel from Hell”.
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Here could be your body
In Nizhnij Novgorod city government decided to launch an information campaign against people who drink alcohol while driving. You know that in Russia this problem is extremely important as everyday people die because of drunken drivers. In the city a special billboard (you can see it on the photos) appeared. It looked like a guy broke through the billboard with splashed of blood around him. After four days it was decided to disassemble the billboard as there have been too many claims.
Mother, why am I weak in the head?
A social poster developed by students from Russian Universities and Institutes is a great example of creative skills. In the center of the poster we can see a question: “Mother, why am I weak in the head?” and at the bottom is an explanation of it: “Retarded children are born because of alcohol.” The poster is designed in the colors of a famous alcohol cocktail in Russia.
Note: Russia wins one of the leading places of alcohol drinking in the world.