New social campaign “Do not destroy yourself” launched in Russia

In autumn 2009 a new social campaign was launched on TV. The motto of this campaign is “Do not destroy yourself” and it fights against alcohol and tobacco addiction. In TV spots which were produced by Shandesign Studio well-known Russian actors (Dmitry Kharatyan, Alex Chadov, Vasily Stepanov), singer (Valeriya), sportsman (Elena Isinbaeva) and film-maker (Andrey Konchalovsky) took part in.

Valeriya, Konchalovsky, Isinbaeva state that Russia takes one of the leading places in the world as the country whose people drink too much alcohol. Russia takes the first place in the world on divorces and on the number of people killed. And the main cause of it is alcohol addiction.

Kharatyan, Chadov and Stepanov attract attention to the harm caused by tobacco which kills millions of people every year. They also say that smoking is waist of time and it spoils female beauty. Their motto is “Break the cigarette before it breaks you”.

Valerya

Andrey Konchalovsky

Elena Isinbaeva

Dmitry Kharatyan

Alex Chadov

Vasily Stepanov

November 2, 2009 | Filed Under Social Campaigns, Social TV Spots 

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