A Story on How Low-cost Prints Helped My Furniture Store Grow

I became the head honcho of our family’s classical furniture store in Belfast a few months ago. When I reviewed the shop’s performance from the past years, I noticed that there was a gradual dip in sales. I could only assume that the downward trend was brought about by the increasing preference of the public for modern furniture and the lack of strong advertising efforts on our part.

I had full faith in our products, and I reckon it just needed a boost. To do such I have to convince my target audience that buying classical furniture is a wise decision because these won’t become outmoded. By employing targeted advertising, I am guaranteed that the money I will spend on promotional messages will not be for naught at the same time increase the response rate among our store’s target audience.

I had limited budget so I decided to settle with printed ads. I typed in Printers Belfast on the search engine and was amazed at how many were operating online. My search was also made easier when I stumbled into a site which compared multiple Printers Belfast simultaneously. I viewed their respective online portfolios and requested quotations from each one.
Aside from the prices, I based my decision on their portfolios which were also available online. Although the said company wasn’t the cheapest, their services were nonetheless affordable. I gave them drafts for the brochures, posters, and flyers and asked them to polish it. After a few email exchanges I gave them the go-ahead. The materials were delivered to our store a few days later and they looked perfect.

Instead of handing out the flyers on the streets, I joined an interior design trade fair. We encouraged those who visited our booth to sign up to receive our full product brochure semi-annually by post. Those on the list received our brochures which showed decorating ideas using our full classical furniture lineup.As luck would have it, our campaign was a success.

Not only were we able to constantly sell a good number of our products but we were also able to get a loyal following who were more than willing to share their brochures to their other friends. A limited budget is never a hindrance to strengthening one’s brand as long as you’re creative and have faith in your product and your people.

September 3, 2011 | Filed Under Social Campaigns 

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