A Marketing Lesson From TV’s The Apprentice

Advertising and marketing usually are creative disciplines. That’s one motive I love being a part of the marketing industry. Finding creative methods to help clients sell many and services is a entertaining way to make a living. Having said that, I need to also say that too often I see marketers going too far.

In my opinion it is certainly possible to be too creative for your own good. What exactly do I mean by that? Allow me to share a very public example to explain.

My example originates from the reality television show, “The Apprentice.In . Okay, so I admit it, I enjoy that show. I’m not much of a actuality TV fan, but there’s anything about watching these teams compete on business challenges week in and 7 days out that intrigues and entertains me personally.

Quite often they are given marketing-related projects on the show. Let’s face it, marketing is probably the most important jobs you’ll ever include in business. If you can do it very well, your business will more than likely do well. If an individual can’t market well, your business is struggling.

In a recent episode involving “The Apprentice” the task was to create a Television set commercial for Dove Body Scrub. The teams were expected to come up with an “out of the box” 30-second location to promote the product. The result?

Both equally teams created garbage! I guess some may argue they actually did think “out of the container,” and both teams tried to justify that’s what these people did, but in the end, these people failed miserably at their particular number one task: to sell the merchandise!

And that’s what I think goes wrong with many marketers who try to be too creative. They lose look of the fact their career is to sell a product or service. To do that effectively, your marketing really needs to be one word: relevant.

You can be since clever or creative as you would like, but in the end if your marketing is not relevant to the product and those who are most likely to buy the idea, you have failed.

Look, I do know we have to be creative to catch our audience’s attention. All things considered we are trying to cut by having a sea of marketing clutter. I merely wish more marketers tried harder to connect with their market vs. simply entertain these.

Heck, I sometimes speculate if marketers even know who their audience is. This particular definitely came into play in The Newbie with both teams showing men using Dove Body Scrub in their commercials. C’mon, it doesn’t take a lot of sense to recognize this device is for women! But since they were so focused on getting clever, they lost look of this very basic fact.

Only can leave you with one thought it is this: Identify and recognize your audience and then try to connect with them and bounce into the conversation they are by now having in their head regarding your product or service.

If you can do this, you will be effective in capturing their attention, AND selling your product or service.

© Copyright 2005 Debbie LaChusa, 10stepmarketing

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September 26, 2011 | Filed Under Social Campaigns 

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