Moscow posters on national discrimination and bribery
It is not a secret that problems of national discrimination and bribery are very important nowadays. And they are very evident in Moscow. That’s why an informal group of advertisers launched a campaign in the streets of Moscow where they placed their scandalous posters. They did not pay for the placement of their posters and all sponsor logos at the bottom is just the part of their creative idea as it this way they show who supports these standards of behavior.
Poster №1
Motto: Smoke, Drink, Give Birth To Ugly Creatures.
*At the bottom:
Emblem of Moscow: Supported by silent assent of Moscow Government
Jaguar logo: Sponsored by Jaguar (alcohol drink)
Poster №2
Motto: Ukrainians are not friends of Russians.
At the bottom: Social campaign of Gazprom. Information partner: First Channel (TV)
Poster №3
Motto: Driver, you are to give the way to a luxurious car with special lights. We are in a hurry to work not to steal money. (Comment: Russian officials use cars with special lights).
At the bottom: Road Traffic Police of Moscow
Poster №4
At the top: We are Russians
In the middle: As poor as you are.
Poster №5
Motto: Tenders should be fair.
At the bottom: Tender Committee of Moscow Government. Information partner: Inteco (one of Russian companies who is known to organize unfair tenders)
Poster №6
Motto: Georgians are not friends of Russians.
At the bottom: “NASHI” (youth organization which is supported by Russian Government. Information partner: First Channel (TV)
The country is waiting for your records
This poster you can find in Moscow metro and it is developed by an advertising agency “Olymp”. I think it’s an interesting example of social advertising which shows the current demographic situation in Russia. In the foreground ground you can see a woman with three children and a motto: “The country is waiting for you records!” This poster is developed to motivate women to give birth to more children but the most interesting fact that we do not see any man there. Perhaps, they are more interested in demographic increase rather than in forming a strong family institution.