Mother, why am I weak in the head?
A social poster developed by students from Russian Universities and Institutes is a great example of creative skills. In the center of the poster we can see a question: “Mother, why am I weak in the head?” and at the bottom is an explanation of it: “Retarded children are born because of alcohol.” The poster is designed in the colors of a famous alcohol cocktail in Russia.
Note: Russia wins one of the leading places of alcohol drinking in the world.
No smoking day stickers in Moscow metro
On the 31st of May was an International No Smoking Day and activists form World Health Organization in Russia placed stickers in Moscow metro trains. The slogan of these stickers is “Gift Yourself Cancer” and they show how smoking effects health. The photos are really shocking and perhaps someone will decide to quit smoking.
Note: Russia is known as the country with the largest number of smokers in Europe.
New social campaign “Do not destroy yourself” launched in Russia
In autumn 2009 a new social campaign was launched on TV. The motto of this campaign is “Do not destroy yourself” and it fights against alcohol and tobacco addiction. In TV spots which were produced by Shandesign Studio well-known Russian actors (Dmitry Kharatyan, Alex Chadov, Vasily Stepanov), singer (Valeriya), sportsman (Elena Isinbaeva) and film-maker (Andrey Konchalovsky) took part in.
Valeriya, Konchalovsky, Isinbaeva state that Russia takes one of the leading places in the world as the country whose people drink too much alcohol. Russia takes the first place in the world on divorces and on the number of people killed. And the main cause of it is alcohol addiction.
Kharatyan, Chadov and Stepanov attract attention to the harm caused by tobacco which kills millions of people every year. They also say that smoking is waist of time and it spoils female beauty. Their motto is “Break the cigarette before it breaks you”.
Valerya
Andrey Konchalovsky
Elena Isinbaeva
Dmitry Kharatyan
Alex Chadov
Vasily Stepanov
Moscow posters on national discrimination and bribery
It is not a secret that problems of national discrimination and bribery are very important nowadays. And they are very evident in Moscow. That’s why an informal group of advertisers launched a campaign in the streets of Moscow where they placed their scandalous posters. They did not pay for the placement of their posters and all sponsor logos at the bottom is just the part of their creative idea as it this way they show who supports these standards of behavior.
Poster №1
Motto: Smoke, Drink, Give Birth To Ugly Creatures.
*At the bottom:
Emblem of Moscow: Supported by silent assent of Moscow Government
Jaguar logo: Sponsored by Jaguar (alcohol drink)
Poster №2
Motto: Ukrainians are not friends of Russians.
At the bottom: Social campaign of Gazprom. Information partner: First Channel (TV)
Poster №3
Motto: Driver, you are to give the way to a luxurious car with special lights. We are in a hurry to work not to steal money. (Comment: Russian officials use cars with special lights).
At the bottom: Road Traffic Police of Moscow
Poster №4
At the top: We are Russians
In the middle: As poor as you are.
Poster №5
Motto: Tenders should be fair.
At the bottom: Tender Committee of Moscow Government. Information partner: Inteco (one of Russian companies who is known to organize unfair tenders)
Poster №6
Motto: Georgians are not friends of Russians.
At the bottom: “NASHI” (youth organization which is supported by Russian Government. Information partner: First Channel (TV)
The country is waiting for your records
This poster you can find in Moscow metro and it is developed by an advertising agency “Olymp”. I think it’s an interesting example of social advertising which shows the current demographic situation in Russia. In the foreground ground you can see a woman with three children and a motto: “The country is waiting for you records!” This poster is developed to motivate women to give birth to more children but the most interesting fact that we do not see any man there. Perhaps, they are more interested in demographic increase rather than in forming a strong family institution.